Website Scorecard (SEO / AEO / GEO)

1.Is your site technically sound for crawlers?

Fast load, mobile-first, valid sitemap, robots.txt, canonical tags, no broken links.

2.Does each page target a specific search intent?

Not just keywords — the actual job the searcher is trying to do.

3.Do you have backlinks from credible, relevant domains?

Not directory spam. Actual editorial links from sites in your space.

4.Does your site use structured data (Schema.org)?

Organization, Article, FAQ, HowTo, or other relevant types marked up in JSON-LD.

5.Do you have FAQ or Q&A content that directly answers questions?

Verbatim answers to the questions your customers actually ask.

6.Are you appearing in featured snippets or People Also Ask?

Position zero. The answer box above the blue links.

7.Does your site have a /llms.txt file?

A machine-readable summary of your site for AI crawlers and language models.

8.Has your content been cited by ChatGPT, Perplexity, or similar AI tools?

Test it: ask an AI tool a question in your space and see if your site is referenced.

9.Is authorship and expertise clearly signalled on your content?

Named authors, bios, credentials, and links to their other work.

10.Does your content go deeper than the top 10 results on your key topics?

Not longer for its own sake — more useful, more specific, more honest.

11.Do your pages link to each other in a logical, topic-cluster structure?

Pillar pages linking to supporting posts. Supporting posts linking back.

12.Does each page have a clear, single next action for the visitor?

Not three CTAs competing. One action, designed around what the visitor needs to do next.