Product· 6 min read
The Roadmap Problem
Most roadmaps are lists of features in the order someone thought of them. That's not a strategy — it's a backlog with a Gantt chart attached.
Yannick Ruiz
June 9, 2026
The Founder's Blog
Engineering, product, and the things that matter.
Founder perspectives on building software that works, marketing systems that convert, and products that survive contact with real users.
Engineering· 8 min read
The Undocumented System
The most expensive sentence a founder says is calm, not panicked: 'It works, but we're a bit nervous to touch it.'
Yannick Ruiz
June 16, 2026
Strategy· 6 min read
Speed Without Direction
Moving fast is a virtue. Moving fast without knowing where you're going is just expensive. The two things look identical from the inside.
Michelle Ruiz
June 23, 2026
Marketing· 7 min read
The Martech Stack Problem
Most marketing stacks are a collection of tools that don't talk to each other, owned by nobody, measuring things that don't connect to revenue.
Anzel
June 30, 2026
Marketing· 6 min read
What Analytics Actually Tells You
Analytics tells you what happened. It doesn't tell you why. The gap between those two things is where most marketing decisions go wrong.
Anzel
July 7, 2026
SEO· 8 min read
The SEO That Survives AI
AI is changing how people find information. The sites that survive are the ones that answer questions directly, demonstrate genuine expertise, and earn citations from AI systems.
Sean Robinson
July 14, 2026
Design· 5 min read
The Conversion Page
A page exists to drive an action. Everything else is decoration. Most pages have the decoration and not the action.
Sean Robinson
July 21, 2026
SEO· 7 min read
Writing for AI Citation
AI systems don't rank content. They cite it. The content that gets cited is direct, authoritative, and structured to be quoted.
Sean Robinson
July 28, 2026
Engineering· 8 min read
The Early-Stage Engineering Decision
The choices you make in week two are still running in year three. Most founders don't know which choices those are until it's too late to change them cheaply.
Yannick Ruiz
August 4, 2026
Strategy· 6 min read
The Unit Economics of Engineering
Engineering cost is not the cost of the sprint. It's the cost of the decision, compounded over the life of the system.
Michelle Ruiz
August 11, 2026
Strategy· 7 min read
The Handoff Problem
The handoff is where most agency relationships fail. Not because the work was bad — but because the knowledge didn't transfer.
Michelle Ruiz
August 18, 2026