Free tools
Tools that show you the gap.
Seven interactive assessments and calculators. Answer a few questions, get a scored result, a prioritised fix list, and a clear next step. No fluff, no prices.
Assessment
Demo-vs-Production Gap Check
Score your production readiness in 3 minutes.
Score your production readiness from yes/partly/no answers. We name the specific gaps between what you showed and what survives real users.
Assessment
Website Scorecard (SEO / AEO / GEO)
Three layers of discoverability. One score.
Self-assessment across SEO, Answer Engine Optimisation, and Generative Engine Optimisation. Get a tier and a prioritised fix list.
Assessment
Martech Trust Audit
How much of your stack do you actually trust?
Score your stack's health and trust problem. Estimate your annual reconciliation hours and get consolidation recommendations.
Assessment
Legacy Risk Triage
How much risk is sitting in your old system?
Score the risk of an older system and get a modernisation sequence — before it fails at the worst possible moment.
Assessment
Build vs Buy
The decision most founders get wrong.
Five questions. One recommendation: Build, Buy now build later, or Buy — with a working-day range if building is right.
Calculator
Founder Viability — the maths
Four numbers. One verdict.
Four inputs. Gross margin, LTV, LTV:CAC, payback period. The maths that tells you whether your model works.
Assessment
AI Opportunity Map
Where AI helps. Where a human must stay in charge.
Map where AI saves time and where a human must stay in charge. Practical, not hype.
After the tools
Ready to act on what you found?
Bring your results to a 30-minute call with a senior engineer. We’ll turn the findings into a concrete plan.
Book a 30-min call